Lead Capture Pipelines
Route validated enquiries and planning context into an owned follow-up process.
- Validated form and webhook intake
- Ownership and follow-up assignment
- Structured project context
- Spam and duplicate controls
Software engineering service
Process Automation & CRM Solutions
Connect lead capture, CRM, messaging, documents, payments, and reporting into workflows the team can observe and control.
What this covers
Built around the operating reality, not a software checklist.
We begin with the people, decisions, information, and constraints involved. The system boundary follows the workflow, with security, ownership, and maintainability considered from the start.
Scope
Where the engagement can focus.
Each area is validated against the current process before it becomes part of the delivery plan.
WhatsApp Business API
Use approved WhatsApp Business workflows for transactional and consent-aware customer communication.
- Template and consent management
- Invoice and document delivery
- Operational status notifications
- Inbound routing and handoff
Transactional Email APIs
High-delivery transactional alerts powered by Resend and AWS SES.
- SPF, DKIM, and DMARC configuration
- Accessible transactional templates
- Delivery and failure events
- Retry and fallback handling
Custom CRM Workflows
Custom workflows built specifically around your team operations and data fields.
- Pipeline and ownership views
- Lead activity timelines
- Business-specific status rules
- Data retention and access controls
Selected work
See the systems behind the approach.
Delivery standard
A practical route from discovery to a system your team can own.
Defined. Scope, assumptions, responsibilities, and acceptance criteria are documented before build decisions harden.
Visible. Working software is reviewed at agreed milestones, with risks and trade-offs made explicit.
Transferable. Code, deployment configuration, documentation, and operational knowledge are included in handover.
Start with the workflow